Job Title: Marketing Manager Department: Office of Marketing and Communications Campus: Sacramento Posting Number: 201301745P Full or Part Time: Full Time Number of Months: 12 Work Schedule: Work performed during standard business hours Open Until Filled: Yes
Primary Purpose Under the direction of the Sr. Director of Marketing and Branding, and in close partnership with the Sr. Director of Community Partnerships, the Marketing Manager for the Sacramento campus is responsible for providing input into the strategy and development of the Sacramento campus marketing plan, and the execution of the plan which includes digital and traditional marketing campaigns and marketing programs that raise the profile of the Sacramento campus by increasing awareness of its offerings. The Marketing Manager will working in partnership with colleagues in Enrollment Management and Development to help increase student, donor and alumni engagement.
Essential Functions 1. Helps develop, and manages and executes a comprehensive strategic marketing plan for the Sacramento campus to help increase awareness and improve program enrollment, community engagement, and fundraising. Updates the plan annually. 2. Works in partnership with Sr. Director of Community Engagement, Sacramento program leaders, deans, faculty and other colleagues to plan and execute a marketing plan with accountability for specific measures of success. 3. Develops a thorough understanding of Sacramento campus programs and recruitment and fundraising strategies to integrate effective marketing strategies and to inform program leaders in best practices in marketing strategy and execution. 4. Has a deep understanding of digital marketing, traditional marketing, and social media strategies, including how to develop and deploy effective campaigns using video and curated content. Knows how to leverage social media across all platforms. 5. May solicit, hire and manage consultants, third-party vendors, and independent contractors. 6. Collaborates with colleagues in media relations, internal communications, and creative team, as well as with marketing colleagues throughout the university, to leverage and promote Sacramento campus programs, initiatives and employees. 7. Works with writers, designers, photographers, videographers, web and creative teams on developing marketing campaigns. 8. Writes and edits marketing content, produces videos and takes photos for marketing collateral, web pages, social media sites, and other communications channels. 9. Stays abreast of and recommends best practices in marketing, digital and social media, design, writing, and multimedia, to provide award-winning marketing campaigns. Is a steward of best practices and shares best practices with colleagues. 10. Performs other related duties as assigned.
Bachelor's degree or equivalent combination of education and experience.
Experience in marketing-communications strategy, development, and execution.
Experience in developing strategic marketing communication plans and executing measurable outcomes
Advance degree preferred.
Skills/Knowledge and Expertise:
Demonstrated ability to make sound decisions and exercise professional judgment in the performance of responsibilities.
Demonstrated experience working in complex, matrixed organizations.
Demonstrated ability to cultivate strong relations with program leaders, staff, community partners and colleagues across campus.
Strong collaborator who can lead a team and work as a member of a team.
Demonstrated ability and maturity to work with ambiguity.
Demonstrated expertise in the production of web content, videos and other marketing collateral including experience working with a content management system.
Demonstrated experience using social media channels including developing campaigns and content with measurable outcomes.
Strong technical skills and familiarity with Adobe and Microsoft including WordPress, PhotoShop, and Illustrator.
Ability to adapt to change, be flexible and receptive to new ideas and approaches.
Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Ability and willingness to work non-traditional office hours, evenings and weekends, as needed.
Physical Requirements The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires extended periods of sitting and repetitive hand/wrist motion while using a computer keyboard and phone. Occasional standing, walking climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel: Work entails travel in Sacramento and Stockton, and occasionally San Francisco. Work is primarily performed out of the Sacramento office. Work will require evenings, weekends and extended hours to perform duties.
Valid driver's license required. Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business. The University and its insurance carrier reserve the right to exclude applicants based on their driving record.
Hiring Range: Commensurate with Experience, Exempt Background Check Statement: Applicants who are selected as final possible candidates must pass a criminal background check.
AA/EEO Policy Statement University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.
Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.
University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.