Under the general direction of the Director of Annual Giving and Alumni Marketing, the Marketing Data Analyst provides ongoing, critical, in-depth analysis of the University of Delaware's annual giving trends and collaborates with team members to enhance marketing strategies for the Office of Development and Alumni Relations.
The Marketing Data Analyst provides technical expertise and point of contact for managing data, creating reports, and consistent evaluation and analysis of overall program areas to ensure data driven decision making can be considered when creating marketing strategies.
Analytics and Reporting
Provide ongoing, critical, in-depth analysis of annual donors; identify trends in giving habits and donor behaviors, analysis by record type, ask amount validation and average gift analysis and activity.
Determine and evaluate the success of each solicitation by using data visualization and reporting software. Develop and prepare analytical reports on the progress of various campaigns so data driven decision making can be considered when creating strategies.
Recommend strategies and enhanced marketing plans for Annual Giving to increase acquisition, retention and upgrading of donors.
Collaborate with the Systems & Reporting team to develop, and regularly maintain reporting dashboards to ensure the most accurate reporting is available for all Annual Giving direct marketing efforts and programs.
Research, analyze and evaluate the impact of gifts on various departments; gather and examine other information to recommend annual giving solicitation strategies.
Manage internal requests for mail, phone and email data; accurately translate and convert requests into ticket and project requests for Systems & Reporting or self-source where appropriate.
Using email/event platform, author queries for digital solicitations, leveraging list export utility and queries for list validation and testing.
Work with Systems & Reporting to create and improve the data delivery system for the Annual Giving department and for all of Development and Alumni Relations.
Manage the creation of annual giving data segmentation and ask amounts annually and strategize with the direct marketing staff on best strategies to target each audience.
Manage a wide variety of data needs including monthly call center pledge reminder data, appeal codes and appeal loader processes, NCOA data files, and feeds for external marketing partners for the Alumni Association.
Support data-related direct marketing production needs such as contact control preferences and preferred month of giving programs.
Manage and prioritize resources and systems for in-house tasks and direct marketing production; provide data for in-house and outsourced use through direct marketing vehicles, and provide ongoing management of solicitation and reporting data systems.
Bachelor's degree with four years of data analysis, annual giving or translatable direct marketing experience preferably in a university environment, or equivalent combination of education and experience.
Strong data management, analytical and data modeling skills, an inquisitive nature, and a strong track record of creative problem solving.
Strong customer service orientation.
Ability to evaluate and compare end users’ needs and database output.
Effective oral and written communications, interpersonal, and organizational skills.
Proficient computer skills – data visualization (Tableau, Power BI, Qlik), data management, MS Office (Word, Excel, Outlook) required, SQL experience, or willingness to learn SQL, preferred.
Ability to understand development and annual giving concepts to accurately translate staff data/reporting requests into effective queries and reports, and provide strategic direction based on analytics.
Skill in making presentations and training individuals in software applications preferred.
Experience with complex constituent databases and reporting tools preferred.
Commitment to collaborative teamwork and individual accountability.
Internal Number: 494280
About University of Delaware
The University of Delaware has a great tradition of excellence, from our roots extending back to a small private academy started in 1743, to the research-intensive, technologically advanced institution of today. Our alumni tell our story of achievement, from our first class, which included three signers of the Declaration of Independence and one signer of the U.S. Constitution, to the more than 154,000 living Blue Hens who are making vital contributions to the world. Vice President Joseph R. Biden Jr. and his wife, Jill, are both UD alumni. The University received its charter from the State of Delaware in 1833 and was designated one of the nation’s historic Land Grant colleges in 1867. Today, UD is a Land Grant, Sea Grant and Space Grant institution. The Carnegie Foundation for the Advancement of Teaching classifies UD as a research university with very high research activity—a designation accorded less than 3 percent of U.S. colleges and universities. UD ranks among the nation’s top 100 universities in federal R&D support for science and engineering. A state-assisted, privately governed institution, UD offers a broad range of degree programs: 3 associate programs, 147 bachelor’s p...rograms, 119 master's programs, 54 doctoral programs, and 15 dual graduate programs through our seven colleges and in collaboration with more than 70 research centers. Our student body encompasses more than 17,000 undergraduates, more than 3,600 graduate students and nearly 800 students in professional and continuing studies from across the country and around the globe. Our distinguished faculty includes internationally known authors, scientists and artists, among them a Nobel laureate, Guggenheim and Fulbright fellows, and members of the National Academy of Sciences, National Academy of Engineering and the American Association for the Advancement of Science. State-of-the-art facilities support UD's academic and public service activities. Our 146-foot coastal research vessel, Hugh R. Sharp—the most advanced in the U.S.—helps scientists across the region explore the sea. World-class figure skaters train at our High Performance Figure Skating Center. Partnerships with Nemours/A. I. du Pont Hospital for Children, Christiana Care and Thomas Jefferson University; the U.S. Army; Winterthur; Longwood Gardens and Hagley Museum offer unparalleled experiences in health sciences, defense research, art conservation, horticulture and history. The University is now transforming a 272-acre parcel, the site of a former auto assembly plant, into the Science, Technology and Advanced Research (STAR) Campus. Distinguished speaker series, symposia, 21 intercollegiate athletics programs and numerous intramural and club sports, more than 300 student organizations, concerts, exhibits and other arts and cultural activities enrich campus life.Thomas Jefferson once described Delaware as a "jewel" among states due to its strategic location on the East Coast, halfway between Washington, D.C., and New York City. Today, however, the location of Delaware's flagship university increasingly is invoked as "halfway between Los Angeles and London."In addition to our Georgian-inspired main campus in Newark, Del., UD has locations across the state--in Wilmington, Dover, Georgetown and Lewes. A thriving study-abroad program and expanding international partnerships further enhance our students' education as global citizens. We invite you to visit our campus or take our virtual tour today! http://video.realviewtv.com/education/udel/