The Social Media Manager will be responsible for implementing digital communication strategies and initiatives that help promote and enhance the reputation of the University. Engage key audiences through use of official University social media accounts including, but not limited to, Facebook, Twitter, LinkedIn and Instagram. Collaborate with colleagues across campus, students, freelancers and others, as appropriate, to generate content and campaigns incorporating text, photography, video and graphics to reach desired audiences and achieve objectives. Serves as a resource on social media for University leaders.
Work closely with the Executive Director for Digital Communications and Chief Communications Officer to coordinate key social media related functions. Plan, compose and execute social media strategies, content, and campaigns to broaden the awareness of UTA to a diverse audience, providing recommendations and leadership on using these tools effectively. Ensure all social media channels are updated and consistently maintained. Develop content and curate daily postings to align messages with the University's strategic mission and priorities. Cover and/or coordinate coverage of University events designated for social media coverage, including evening and weekends as necessary. Supervise the work of other staff, including student workers, in performance of their duties supporting the University's social media strategy and operations. (25%) Serve as a subject matter expert and resource while working with other internal clients, including the Office of the President, the Office of the Provost, Admissions, Student Affairs, Student Success, Athletics, etc. (15%) Collaborate with the various University Advancement departments including Marketing, Media Relations, Editorial, Multi-Media, Web Communications, Alumni Relations, Development and Donor Engagement to write and edit social media-related content and graphics for the main University channels in an accurate, timely and compelling manner to help maximize reach and engagement. Administer boosts and advertising, as approved. (20%) Track online alerts and regularly monitor social media sites and comments. Manage online discussions in a timely manner and craft responses as needed. Collect, compile, analyze, and report social media activity data and trends, making recommendations about social channel performance improvements. Track new social media technologies. (15%) Maintain the University social media archive. Serve, support and protect UTA's reputation by ensuring that positive messaging is maintained within the University community and beyond by establishing consistent practices and messaging. Develop and build organization-wide adoption of social media best practices, including metrics and analysis. Track and coordinate social media activities across the University. Provide counsel for social media practitioners across campus to ensure the proper use of protocols when using social media in an official capacity. (10%) Support the Chief Communications Officer and Executive Director of Communications and Media Relations in crisis communication by ensuring that University messages are distributed through social media channels as directed; monitor social media conversations for feedback; and ensure that supervisors and senior University leaders are made aware of community concerns. (5%) Support other University Communications functions through writing news and features for publication, newsletters, web and other platforms as directed. (5%) Perform other duties as assigned. (5%)
Bachelor's degree required, preferably in journalism, communications, marketing, business or a equivalent experience. The degree requirement may be waived in lieu of a significant level of relevant experience, ability and expertise. A minimum of five years of relevant communications, marketing or public relations experience, supported by a portfolio of social media and media related writing samples, is required. Experience in social media, online marketing or public relations, including industry-standard analytics. Exceptional skills in copywriting, positioning and creativity. Experience or understanding of graphic design in the social media environment, including set direction and planning. Demonstrated ability to be responsive and navigate and implement an approval process in a highly matrixed environment. Knowledgeable and experienced with conducting industry-standard social media analytics. Ability to assess the effectiveness of paid campaigns in achieving marketing goals. Able to problem solve and develop social and digital marketing solutions for a diverse set of clients. KNOWLEDGE, SKILLSANDABILITIES: Superior writing and oral communication skills. Competency in Microsoft Office Suite programs. Strong analytical and networking skills with the ability to translate comparative data into relevant charts and graphs. Multi-media skills such as online publishing, blogging, video, graphic design, online photo presentation, etc.
Bachelor's degree in communications, marketing, business, marketing or related field. Previous experience in higher education. Experienced user of multiple social media sites, blogs, online content. Knowledgeable regarding common tactics for audience segmentation, including areas like geotargeting. Ability to generate, implement, and assess paid social and digital marketing campaigns. Foreign language skills are strongly considered.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 10060
About University of Texas at Arlington
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.