Under the general supervision of the Director of Media Relations, the Social Media Coordinator will help execute a social media strategy that helps promote OU as the university of choice, strengthen the university's social media presence, and increase engagement with the university community. This includes creating visual content for the web and social media, including photographs and video, managing the university's social media calendar, and measuring the performance of social media content and campaigns. The social media coordinator is a highly motivated individual with experience and a passion for brand management. The coordinator will manage posts and social media advertising campaigns, listen to and engage with existing social media conversations, and produce robust metrics reports that demonstrate reach and relevance.
This position requires knowledge and skills acquired through a formal four-year baccalaureate program, with a concentration in the areas of journalism, writing, marketing or communications. Special skills required include information technology savvy with an emphasis on social and interactive media. This position requires at least one year of experience in non-profit or higher education online communications; writing, editing and project management skills; and current (and consistently maintained) technical training.
Internal Number: 17485
About Oakland University
As a state-supported institution of higher education, Oakland University has a three-fold mission. It offers instructional programs of high quality that lead to degrees at the baccalaureate, master?s and doctoral levels, as well as programs in continuing education; it advances knowledge and promotes the arts through research, scholarship, and creative activity; and it renders significant public service. In all its activities, the university strives to exemplify educational leadership in a diverse and inclusive environment.