If you want to join a dynamic, mission-driven team in the best college town in the U.S.at a prestigious university that knows where it wants to go, and is competitive in its compensation and benefitsconsider us. If you want to help bring a $1.5 billion-dollar campaign to a successful conclusionand maybe do some of your best work as an advancement professionalconsider joining our team. This historic effort will depend upon a dedicated, creative, and diverse staff. Boston Universitys Development and Alumni Relations top leadership includes outstanding individuals recruited from some of the best institutions in the world and is led by Senior Vice President Scott Nichols.
MARKETING DATA ANALYST, ANNUAL GIVING
Annual Giving at Boston University is simple. Each year, alumni, students, parents, and friends choose to support everything from softballs to software at BU. These gifts are then deployed to fund research, provide emergency student assistance, pay for travel to academic conferences, and lots more throughout the year. This role, the Marketing Data Analyst, will directly assist the Annual Giving program at Boston University by conducting deep data analyses on trends and patterns relating to annual giving and annual giving programs.
Reporting to the Associate Director of Annual Giving, Direct Marketing, the Marketing Data Analyst plays a significant role in the management and analysis of information in support of the university's annual giving, alumni engagement, and development efforts. S/he works with other members of DAR and the university's various schools, colleges, and units to plan direct marketing efforts, leverage data insights, and evaluate marketing campaigns, with the ultimate goal of increasing alumni participation, annual fund revenue, and engagement. The Marketing Data Analyst will develop and implement prospect and donor segmentation plans to support donor acquisition, renewal, and upgrade activity, including spearheading analysis and advising on campaigns to drive donors through giving pipeline, from donor to leadership donor and beyond. Partner with alumni relations and major gifts to seek out new opportunities to drive revenue and donor counts through collaborative data projects, the Marketing Data Analyst will evaluate giving performance, trends, and opportunities within specific constituencies, segments, projects, and programs to make actionable and evidence-based recommendations to programs, units, and project managers. This role will manage current, and create new, segments and selections for annual giving marketing efforts as well as evaluate and implement specific appeal strategies to increase effectiveness of overall integrated marketing calendar for annual giving and engagement. This position will coordinate the consistent use of constituent data across multiple direct marketing channels, to support a fully integrated marketing approach across mail, email, Telefund, and social, as well as leverage email marketing and online giving data to retarget appeals to potential donors based on online behavior. This role will manage the bi-annual team donor blitz to strategically target lapsed donor populations for renewal at critical times. Conducting proactive research and analysis to inform annual giving strategy, including data mining, predictive modeling, A/B testing, benchmarking, and focus groups, this role will lead efforts to extract value from social media using available tools and systems, to turn insights into appeals. This role will create direct marketing segments using predictive modeling and A/B testing to identify strong affinity groups and increase appeal efficacy. Monitoring and sharing industry best practices and trends related to annual giving, development, and alumni relations as well as private sector marketing trends, as well as establishing and maintaining scalable processes that ensure best practices in data integrity and cross-functional team data management. Creating best practices documentation and training for data review, usage, reporting requests, and database use for direct marketing, the Marketing Data Analyst provides analytical counsel to a variety of end users, technical staff, and DAR colleagues and offer clear communication and reporting using high-end analytics. Serving as the annual giving liaison to external DAR teams such as DAR Applications and Gifts and Records, as it pertains to reporting, data integrity, and systems issues, this position will coordinate annual, monthly, and weekly data files and reports for annual giving team and DAR leadership.
Candidates must have four to six years related experience, a bachelors degree is required. An inherent joy of working with data is a requirement to be successful, and strong computer, organizational and interpersonal skills are required, as well as the ability to prioritize the workload. Additionally, advanced written communications, analytical skills, collaboration, and project management skills are required. Salary is competitive and commensurate with experience. Play a leading role in BUs $1.5 Billion campaign, and join us today, apply online at: http://www.bu.edu/dar-talent/jobs/
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Internal Number: 4229
About Boston University
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.