1) The Director, Brand Strategy role is an integral part of Chicago Boothâ™s Marketing and Communications Department.
2) Primarily responsible for formulating brand strategies that solve business challenges and communicate a brandâ™s distinct value to consumers in meaningful ways.
3) Focus on understanding our brand, our audiences, how our audiences relate to our brand and leverages this knowledge to identify impactful ways to drive our brand and communications forward.
4) Help create, communicate and execute on an organizational strategy, collaborate with others to meet deadlines and foster an innovative design approach in a fast-paced, complex environment.
5) The Director will be responsible for translating big-picture marketing vision to implementable operational plans.
6) Responsible for directing, developing and defining the overall vision of Chicago Boothâ™s brand strategy.
7) Articulate and document strategy clearly to internal and external teams.
8) Translate audience insights and business objectives into a comprehensive brand strategy. Define business objectives, marketing goals, and key strategies grounded in deep brand, marketing and audience understandings that will inform channel and content strategies.
9) Understanding of a wide variety of marketing and communications realms of expertise, including, but not limited to, digital marketing, analytics, creative, content, development and market research.
10) Collaborate with the Institutional Research team, the Marketing Analytics team and Director of Digital Engagement to drive insight management in an effort to measure performance and provide informed decision making to teams across the enterprise.
11) Develop integrated marketing plans for enterprise efforts and consult on integrated marketing strategy and best practices across the enterprise.
12) Working with internal and external resources to create the strategy and branding initiatives to position Chicago Booth in the appropriate position for the markets we serve.
13) Work closely with programs, centers and senior department leaders to identify the brand strategy to meet the different needs of a complex global school.
14) Partners with institutional research team, analytics team, director of digital engagement, content and creative director to create marketing campaigns to create the desired branding messages and imaging.
15) Work collaboratively to direct the creation, execution, and evolution of a cohesive brand strategy on an international and regional level across all channels.
16) Collaborate with Operations team and Senior Associate Director of Brand Strategy on annual planning, focused on creating alignment between research insights, our brand strategy, and project planning and execution.
17) Provide consultation to partners on brand strategy and consumer insights as needed.
18) Extensive expertise in brand building, positioning and marketing with a strong foundation in digital.
1) Familiarity with higher education and The University of Chicago and Chicago Booth.
2) Ability to work effectively in a highly collaborate and unpredictable environment where there are often multiple, sometimes-conflicting, priorities.
3) Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, Outlook), database management, CRM required, SLATE experience.
4) Impeccable leadership skills, verbal, written, and presentation skills, as well as organizational skills.
5) Ability to work independently with little supervision.
6) Possess a self-motivated disposition.
7) Ability to identify opportunities for improvement and recommend effective changes.
8) Excellent strategic planning, critical thinking, analytical, and persuasion skills.
1) Masterâ™s degree in a business or communications-related area.
1) A minimum of ten years of experience in a marketing/marketing communications position.
2) Experience leading and developing marketing professionals.
3) Experience working in content rich environment, where brand is developed through highly targeted customized storytelling.
2) Cover letter
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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