Job Requisition Number: 27055. The Innovative Genomics Institute (IGI) is composed of diverse researchers with a powerful combined expertise. After the development of the CRISPR-Cas9 system for rewriting DNA, we saw the potential of applying this technology to solve some of humanity’s greatest problems. Our scientists conduct world-class research, driven by the real possibility to cure human disease, end hunger, and protect the environment.
Reporting to the IGI Managing Director, the Communications Director will be responsible for developing, implementing and managing an overall communications/public relations strategy for the multi-campus IGI program. The incumbent will develop and prioritize an internal communications plan for all IGI members. The incumbent will oversee communications and preparation of public relations materials to inform, inspire and engage key audiences locally, nationally and globally. Additionally, the incumbent will supervise contracted website designers and managers, freelance science writers for grant writing and any additional IGI staff working on specific programs and communications projects.
Incumbent will provide editorial guidance and drive the overarching vision for content across all IGI channels, including: print and digital publications, materials supporting media relations, employee and executive communications, and donor communications. The Communications Director will champion innovative, integrated content opportunities that drive awareness and engagement among audiences that include scientific peers, stakeholders in biomedical, agricultural, and environmental areas, philanthropic donors, industry, and policymakers As an IGI spokesperson, the incumbent will understand the societal sensitivities and political arena around genome editing, in the context of the overall mission and objectives of the Institute, to accurately and diplomatically represent and promote the IGI.
Leadership: •Lead development and implementation of an integrated, audience-centric content strategy to support the IGI strategic objectives and to establish the foundation for all internal and external communications activities. •Engagement key audiences by synthesizing news from IGI and key national and international conversations relevant to IGI. •Establish and evolve a content agenda aligned with the content strategy. •Develop collaborative relationships with pertinent offices at all partner locations, including: public relations, development, government relations, Chancellors, Diversity & Inclusion, and scientific divisions and cross-divisional programs. •Bring functional experts together to evaluate content opportunities against priorities and resources, gain alignment and make final decisions regarding execution. •Champion adherence to content style guidelines to support consistent implementation of brand standards, messaging and voice, and ensure accuracy and scientific integrity in our published work. •Be the point of content for development and distribution of all branding materials.
Management: •Build, manage and mentor a high-performing team to execute content strategy and tell compelling stories that reflect the excellence and impact of IGI research. •Manage communications team members on projects and/or identify freelance science writers for specific projects, as needed. •Requires an understanding of the needs for all program areas of IGI (science and social science).
Print: •Serve as editor-in-chief of owned and contributed content, guiding the discovery and crafting of stories that build awareness. •Evaluate IGI multi-campus needs and work with the IGI Directors to develop a strategy for creation, development, and updating of print materials, including newsletters, brochures, presentations, event advertisements, flyers, etc. •Independently develop, gather material for, and write an IGI Bulletin/Newsletter (combination of print and online).
Online (web and social media): •Evaluate current website and establish content metrics, oversee implementation of tracking tools and benchmarking to measure and report success, and apply insights to improve strategy and impact. •Scan the professional landscape for content and science communication trends and best practices to improve audience engagement and search engine optimization. •Write and/or edit web content and review materials for posting, including stories, notices, and other content. •Develop and implement strategies to ensure online resources meet IGI’s internal requirements, including an intranet. •Oversee contract and work product of web design/maintenance service provider and serve as main contact for web hosting service provider.
Internal Communications: •Work with the Directors and staff at the partner sites to develop and implement plans for internal communications between scientists and staff. •Develop processes that insure the smooth flow of information across campus that are not geographically co-located.
Outreach Activities & Events: •Serve as backup for point of contact for public relations activities. •Serve as primary point of contact for information requests, interview requests, and related. •Manage special events including advertisement and logistics for Berkeley and multi-campus events. •Represent IGI at planning meetings for large events ensuring that IGI is adequately marketed and that IGI interests are recognized.•Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. •Able to manage highly complex and sensitive projects in a highly charged environment while remaining balanced. •Advanced knowledge and understanding of technical applications to direct professional technical staff, or personally perform technical work, including design concepts, various media, and applications. •Knowledge of the organization, including its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs. •Advanced skills to create, develop, and implement long and short term strategic communication plans. •Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information. •Excellent written, verbal, interpersonal communications, active listening and political acumen skills. •Demonstrated editorial experience for both technical writing and writing for the public. •Demonstrated experience writing science for both technical reviewers and the public. •Excellent analytical, critical thinking, project management, and problem recognition, and resolution skills. •Knowledge of campus protocols and channels for communication internally and externally
Education/Training: •Bachelor's degree in area of biological science and/or equivalent experience/training.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.