The Division for Enrollment Management supports core elements of the Mason strategic plan related to enrollment; new student enrollment strategy, retention, and graduation. The mission of the Division for Enrollment Management at George Mason University is to foster student success by connecting students and families to resources that open doors to a world-class education and the opportunities fundamental to the Mason student experience. The division strives to provide quality, timely, and efficient student service from recruitment through graduation and to collaborate with members of the Mason community in support of the University vision and strategic plan.
About the Position:
The Salesforce Communications Analyst is a key member of the enrollment management division, providing leadership and back end support of the Salesforce communications support including: support of daily operations, configuration changes, reporting, training, troubleshooting and working with stake holders to ensure that applications meet their current and evolving communications and marketing needs. The Salesforce Communications Analyst must have a deep technical understanding of Salesforce and the system's capabilities.
The Salesforce Communications Analyst will report to the Director of Enrollment Management and be a member of the team responsible for day to day support and maintenance of Mason's Salesforce platform, along with a strong connection to the Integrated Enrollment Marketing team. This role will collaborate with IT staff, client stakeholders and end users to support, enhance and expand the Salesforce operations and adoption, as it relates to the Communications and Marketing efforts. For the end users, the Salesforce Communications Analyst will provide operational support as well as focused and ongoing training. The successful individual will be a creative thinker, have intellectual curiosity and a competitive spirit in order to bring innovation and excellence to this key role.
Work closely with the Marketing and Communications team to support the development of contact strategies and for content and creative in digital marketing campaigns;
Influence business partner decision making to optimize requirements prioritization;
Lead teams through conflict between multiple business partners;
Create, maintain views, reports and dashboards;
Data management and reporting as it relates to Communications and Marketing efforts;
Develop and provide one to one and small group user training. Develop and maintain documentation. Maintain user engagement;
Create plans for key CRM implementations and work with members of the key teams on the process of implementation;
Manage App Exchange integrations related to Marketing and Communications;
Other Duties as assigned.
Master's degree required or equivalent experience;
2-3 years experience using Salesforce in a marketing and communications capacity;
5 years CRM experience;
Must be well organized and detail oriented;
Significant experience working in content management systems;
Ability to manage change effectively and work with teams that collaborate with university stakeholders;
Understanding and willingness to work with ETL Tools;
Advanced knowledge of multi-channel communication campaigns how Salesforce can be utilized to implement these processes;
Flexibility and willingness to occasionally work outside of normal business hours and extended days with the ability to juggle competing priorities effectively.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition.
Special Instructions to Applicants:
For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Internal Number: 45559
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.