Reporting to the Associate Vice President of Alumni Engagement & Philanthropy, the Director of Philanthropic Engagement is a senior role that is responsible for developing a strategy and leading annual giving efforts across direct mail, social media, crowdfunding and digital marketing to reach philanthropic engagement goals on behalf of the entire university. This position provides direction in designing, implementing, and evaluating annual giving initiatives whose purpose is to build a long-term base of support for the University. This critical work includes omni-channel direct marketing activities to acquire, re-activate, retain, and upgrade annual donors with an emphasis on growing Seton Hall's alumni participation, donor retention rate, and dollars raised. This leadership role will be active and collaborative across central and school-based teams to increase alumni engagement and grow Seton Hall's base of annual donors. The Director will be involved in all aspects of Alumni Engagement, including communication, digital, experiential, leadership giving and volunteer engagement by working collaboratively in a fully integrated engagement team. The Director will manage an Associate Director and Administrative Assistant.
Duties and Responsibilities:
Assist in the designing, writing and generating of solicitation communications via fundraising appeal direct mail letters, e-solicitations, social media, web-pages, crowdfunding and University publications by working collaboratively with the communication and digital engagement team. Create an integrated appeal calendar with the Alumni Engagement team. Focus on building the alumni participation rate by monitoring and tracking day-to-day progress and building the base of annual supporters. Provide diverse opportunities for alumni to make philanthropic investments that are meaningful to the donor and support the institution’s mission and strategic goals. Stay current on annual giving trends and innovations in higher education through reading and professional development activities and incorporate this knowledge into Seton Hall's plans. In conjunction with Advancement Services, utilize and improve data management, analytics and reporting to optimize the various components of philanthropic programs at Seton Hall University. Helps set aggressive but attainable goals for growing our annual base of donors.
Work collaboratively with University Advancement and campus partners, and as an integrated member of the Alumni Engagement & Philanthropy team. Participate in all aspects of alumni engagement, including philanthropy, communication, digital, experiential, leadership giving and volunteerism. Build mutually beneficial relationships that inspire loyalty and financial support, strengthen the institutions reputation and involve alumni in meaningful activities to advance the institutions mission. Serve as an active liaison to the Alumni Board.
Focus on identification and activation of new prospective donors; maintain an active schedule of contacts, activities and solicitations with individuals capable of making leadership annual gifts. Generate a new pipeline of donors through solicitations of assigned constituent groups such as schools & colleges, clubs and Seton Hall University programs. Identify and help build a pipeline of donors for both Leadership Annual Giving officers and Development, while also building an individual prospect list.
Supervise the positions of Associate Director of Philanthropic Engagement and a Secretary. Motivate staff, set aggressive but attainable goals and lead the team to hit fundraising and engagement goals. The Associate Director will be responsible for mass appeals and marketing, with a focus on building the alumni participation rate.
BA plus 3-5 years post bachelors experience.
MA preferred, experience in supervision of full time employees highly preferred.
Administrative - AD180
General Office Environment
Special Instructions to Applicants:
Please provide name and contact information for 3 professional references.
Seton Hall University is an Equal Opportunity/Affirmative Action employer. All applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation or sex.
Seton Hall University is a major Catholic university. In a diverse and collaborative environment it focuses on academic and ethical development. Seton Hall students are prepared to be leaders in their professional and community lives in a global society and are challenged by outstanding faculty, an evolving technologically advanced setting and values-centered curricula.