The Office for Equity and Diversity’s (OED) Assistant Director of Communications and Strategic Initiatives is responsible for developing, supporting, and evaluating communications and strategic initiatives for OED central and unit offices. This position works in collaboration with the Director of Communications and Strategic Initiatives on the office’s internal and external communication efforts, including marketing, promotion, and public engagement to ensure effective communications within the office, throughout the University of Minnesota, and engagement with OED’s external constituencies. This is a full-time position reporting to OED’s Director of Communications and Strategic Initiatives
The University of Minnesota is one of the most comprehensive public universities in the United States and ranks among the most prestigious. Our Twin Cities campus is both the state land-grant university, with a strong tradition of education and public service, and the state's primary research university, with faculty of national and international reputation. Founded in 1851, the University of Minnesota has five campuses—Twin Cities, Duluth, Morris, Crookston and Rochester—and includes extension offices, and research and outreach centers throughout the state.
Equity and diversity have been repeatedly recognized as critical elements of achieving the University of Minnesota’s most ambitious strategic goals. The Office of the Vice President for Equity and Diversity includes the following units housed on the University’s Twin Cities campus: the Office for Business and Community Economic Development; the Office for Conflict Resolution; the Disability Resource Center; the Office of Equal Opportunity and Affirmative Action; the Gender and Sexuality Center; the Multicultural Center for Academic Excellence; and the Women’s Center.
Major Areas of Responsibility • Develop, plan and implement communication, marketing, and outreach strategies for OED central initiatives as well as existing communication vehicles, such as the OED central website, social media accounts, staff intranet and mass e-mail systems, in consultation with the Director of Communication and Strategic Initiatives. • Develop and implement web forms, surveys, and other communication tools to support OED’s comprehensive evaluation efforts. • Manage, organize, and implement all digital accessibility needs for OED Central to ensure that all communication strategies are inclusive for students, faculty, staff and external stakeholders. • Develop OED’s comprehensive portfolio of collateral items, including promotional videos, brochures, reports, fundraising materials, articles, invitations, and other items as needed (such as production and distribution), in alignment with the unit’s broader communications strategy. • Develop and plan new OED branding and visual identity refresh, in consultation with the Director of Communications and Strategic Initiatives • Assist with media relations and equity and diversity issues monitoring to ensure effective issues/crisis management. • Develop and implement a comprehensive fundraising strategic plan for OED, utilizing extensive knowledge of current funding streams and awards, in consultation with the Assistant Vice President for Equity and Diversity and Director of Communications and Strategic Initiatives. • Develop communication and marketing strategies and tools for the most critical and visible OED events that have a direct impact on all University faculty, students, staff and external stakeholders, including the Equity and Diversity Breakfast, MLK Tribute, Diversity Data Deep Dive, and Keeping our Faculty. • Provide direct leadership and project management for the most critical and visible OED events that have a direct impact on all University faculty, staff, students, such as the Equity and Diversity Breakfast, MLK Tribute, Diversity Data Deep Dive, and Keeping our Faculty. • Provide strategic support for OED’s engagement with students, faculty and staff by addressing issues raised with the office, including collecting background information, conducting research, preparing summaries and making informed recommendations for effectively addressing the issues. • Consult with departments and units across the University on equity and diversity needs, develop communications training materials, and serve as a member of the OED training team • Other duties as assigned.
Essential Qualifications • A bachelor’s degree and at least four years of experience in communications, strategic communications or demonstrated similar skills in communication. • Excellent oral, written, and interpersonal skills • Outstanding communication, editing, organizational, and presentation skills. • Knowledge in the following areas: publications management, website creation and maintenance, media relations, project planning, and content development related to equity and diversity issues. • Able to work cooperatively with representatives from all levels of staff, faculty, students, and external stakeholders across a large, complex, multi-campus organizational structure. • Experience working effectively with individuals from diverse and marginalized communities, including specific experience with people of color, including underrepresented groups and new immigrant populations; American Indians; people with apparent and non-apparent disabilities; women; people of various gender and sexual identities and expressions. • Able to adapt to the demands of a changing and challenging professional environment; balance competing interests and a complex portfolio effectively; and balance multiple projects under time and resource pressure. • Experience working in a collaborative team-based environment. • Able to work independently, efficiently, and effectively, and to produce timely and quality communications. • Experience with the latest advances in effective use of digital and social media for effective communication, including online communities, search engine optimization, and other digital marketing tools. • Expertise or working knowledge of website development platforms.
Preferred Qualifications • Graduate degree in communications, strategic communications, or a related field • Demonstrated knowledge of applicable computing devices and software, including: Adobe Creative Suites (Dreamweaver, Illustrator, FireWorks, Photoshop); HTML knowledge; CSS knowledge. • Graphic design experience • Prior work experience in higher education. • Knowledge of and familiarity with communications in complex organizations. • Direct experience in communications related to equity and diversity.
Internal Number: 329954
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.