This high profile position supports three key areas of importance to Indiana University and IU School of Medicine through the creation of strategic internal and external communications content. The first area of responsibility is the IU Grand Challenge Precision Health Initiative, the inaugural recipient of IU's Grand Challenge's program. The IU Precision Health Initiative is IU's big healthcare solution, to Indiana's poor health problem. The far-sweeping Initiative includes six scientific areas of focus and five diseases the university, led by IU School of Medicine, plans to better treat, cure or prevent. The timeline to achieve communications success is limited, as there is a four to five year window for the teams to achieve results; therefore communications about the Precision Health Initiative has to be bold and impactful, focused and inspiring. The work includes writing content for a variety of channels such as news releases, e-newsletters, social media, websites and annual reports. Patient stories are also important to tell as part of this work. Managing video and photo shoots is also an integral part of this position.
The second priority for this role is managing day-to-day communications content for the Indiana Clinical and Translational Sciences Institute (CTSI). Critical to this position is the elevation of the Indiana Clinical and Translational Sciences Institute (CTSI) in terms of its profile, influence, and increased number of users. The Indiana CTSI, founded by executive associate dean of the IU School of Medicine, Dr. Anantha Shekhar is one of 60 CTSI's across the nation. The Indiana CTSI is one of the most admired CTSI's in the nation however, many opportunities still exist to explain what the Indiana CTSI is and does, and to get the word out about all the Indiana CTSI has to offer, not just to researchers by to members of the public. The Indiana CTSI is a research partnership among Indiana University, Purdue University and the University of Notre Dame, as such the communications manager, must develop and share content across three separate and distinct campuses, plus gather photos that ensures a balance of content across each valued partner.
The third priority to this role is creating effective content for communicating about several important aspects of the research enterprise at IU School of Medicine (IUSM) including clinical trials. Important to this priority is ensuring all IU School of Medicine faculty, staff and students understand the strategic priorities for research and the way to achieving them through the eyes of the organization's leader.
Content Development, Determination of Channels through which to disseminate content, and Execution to achieve results: Conceptualize, develop, and guide the creation of engaging content that can be transmitted to internal and external audiences through a variety of internal and external communications vehicles. This will be done with input from the scientist and physician leaders as well as the associate director of research communications. Content can take the form of digital newsletters, podcasts, videos, news releases, media pitches, blog posts, social media, and a variety of websites.
Communications Planning and Project Management: Consult with scientific leaders, researchers, Indiana CTSI program directors and managers to identify, write and disseminate news and stories of interest, and aligned with the goals of the IUSM strategic plan and the aims of the three areas of responsibility.
Special Projects and Support: Miscellaneous communications support, including but not limited to editing, research, media monitoring and reporting, content distribution. Serve as a liaison to the news media when appropriate to secure and maximize local, statewide, and national news coverage. Respond to news media requests for experts, contacts, story ideas, and other information. Additional opportunities exist for the position to extend its influence into other areas of interest within the Indiana CTSI. This role also has the opportunity to supervise various intern positions.
REQUIRED: Bachelor's Degree in communications, journalism, public relations, public health, or related fields, plus 5 years of demonstrated experience and proven skills in journalism, public/media relations, writing/editing/content development.
Excellent interpersonal and communications skills, both internal and external. Ability to translate highly technical, scientific language using nontechnical terms to make it understandable by an 11th grade reading level audience. AP style knowledge. Strong news judgment, deadline oriented and willingness to pitch stories. Ability to manage multiple tasks and turn content around quickly. Knowledge of various social media tools and platforms.
Experience in research communications, science, life-sciences, or healthcare.
Working Conditions/Physical Demands:
Equipment Utilized: Computer and general office equipment.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.