Job Code: 4772Job Grade: IStanford Graduate School of Business Residing in Silicon Valley, the heart of innovation, Stanford GSB has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, push the boundaries of knowledge with faculty research, and offer a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We strive to change lives, change organizations, and change the world.
This position resides in the Executive Education department. The mission of the Executive Education department is to use GSB faculty ideas to inspire global leaders to change their thinking and drive positive impact throughout their organizations.
In this role, you will manage all reporting and analytics and be responsible for building dashboards and fulfilling requests for analytics from other stakeholders such as leadership, programs staff and marketing leads. In order to do this, you will own all the systems and processes around collecting, maintaining, analyzing and reporting on funnel customer data residing in our core CRM systems as well as traffic and conversion information. You will build the foundation for analyzing full funnel metrics, including omnichannel attribution and other KPIs such as number of new names, applications, cost per name, cost per application and return on investment to inform marketing campaign optimizations and evaluating the effectiveness of our demand generation efforts. This will include admit analysis, post-mortem analysis, and business review.
You make sure that your projects always run well, you love technology, and you thrive on learning new things
You build trusting, successful relationships with stakeholders through strong communication skills and personal accountability
You can motivate and energize team members to deliver great work
You pay attention to details and know how to keep track of multiple priorities, getting them done successfully in collaboration with a group of other talented people
You are highly productive and able to focus on the tasks at hand to get things done yourself
You like to zoom out sometimes and think about the larger picture of how you work
You never rest on your laurels and instead look forward to improving the next time around
Your primary responsibilities include:
Building reports and dashboards for email audience, data mining, and analytics within the Salesforce platform
Working on Data-warehouse efforts and writing specifications for Data Extraction and load
Working with stakeholders to gather requirements for data reports and analytics, analyzing requirements, developing recommendations for best approaches and offering best practices for implementation
Supporting efforts to improve volume and quality of names to database through lead scoring and MQL tracking
Analysis of the full marketing funnel metrics (using Google Analytics, CRM, data warehouse, tableau and other tools) to evaluate performance of various campaigns, channels and overall strategy
Producing planned analytics such as business reviews, program postmortems, admit analysis and ROI analysis
Managing work deadlines effectively and efficiently and escalating any concerns and/or changes proactively with various stakeholders
Assisting with technical testing of various Sales Cloud and Marketing Cloud system components
Identifying issues and proactively working with relative parties to ensure resolution of issues
Assisting the Email Specialist with cloning and building of Marketing Cloud Journeys
Assessing market opportunities and tracking market trends, and recommending marketing improvements based on finding
Managing vendors/consultants on specific projects
Driving towards email operational efficiency and consistency
Overseeing interns and other contingent staff
Providing marketing training and user support as needed
Other duties may also be assigned
To be successful in this position, you will bring:
Bachelor's degree and at least five years of relevant experience, or a combination of education and relevant experience.
Hands-on experience with Salesforce.com, Google Analytics, and Marketing Automation system as well as relational database systems, ETL technologies and methodologies, and data visualization tools such as Tableau
Strong ability to build relationships across sales, IT, operations and marketing
Strong marketing analytical skills and demonstrated experience in metrics, analyzing data, creating reports, assessing campaign performance and optimizing in real time when possible.
Data management experience in areas such as data quality initiatives, joining data from disparate systems and finding new ways to provide data consumers easy access to the information they need
Ability to establish priorities, manage shifting priorities, and handle numerous time-sensitive projects with multiple deadlines
Ability to accomplish goals working through formal and informal channels, with diplomacy and tactfulness
Creativity, problem-solving, critical analysis, initiative, judgment and good decision-making
Good planning and organizational skills
Experienced in working independently as well as in a team setting
Excellent interpersonal, written and oral communication skills, including the ability to bridge functional and technical resources by productively engaging and influencing cross-functional teams
*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job. Why Stanford is for You Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:
Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a Ted Talk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
We pride ourselves in being a culture that encourages and empowers you. How to Apply We invite you to apply for this position by clicking on the Apply for Job button. To be considered, please submit a cover letter and resume along with your online application.
Location: Graduate School of Business, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford University is an ...equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.