Major Duties: General Summary: Writes and edits copy for a variety of projects (including print, web, mobile, video and social media.) Works closely with the marketing and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand our multiple audiences, products/services, branding and marketing goals.- Writes and edits original, fresh copy that connects with the desired audience and drives action, continually raising the bar on creativity.- Researches and understands target audiences through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.-Investigates and understands topics and develops subject matter expertise related to projects through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.- Collaborates with creative staff from concept development to delivery of final product.- Interprets creative briefs to develop and produce creative concepts through execution.- Comfortably varies voice, style and other characteristics demanded by the target audience and media channel.- Accepts constructive critique when given, understands and quickly adapts the approach. Advances a new organizational culture by demonstrating mission-focus, goal-orientation, and a collaborative spirit in the discharge of duties.
Minimum Qualifications: - Bachelor's degree in related field from an accredited institution.- Three years' relevant experience.- Copywriting experience with solid portfolio of work. - Exceptional writing and research skills. - Ability to work independently and with a team to meet deadlines. - Excellent organizational skills and multitasking ability.- Proficiency in word processing, spreadsheet and creative software.
Internal Number: 352_56958
About Western Michigan University
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.